ACTIVATE • Activation • Activate new to wallet customers and revive dormant customers with relevant CUSTOMERS campaign recommendations  Createcustomercohorts–‘newtowallet’usersand‘vintageuserswhohavebecomedormant’  Identifykeydrivers ofactivationforeachcohort–demographics,location,walletbalance,featureusage, offer usage across vintages -3days, 7 days, 14days, etc  Targetcustomerswithrelevantmessagingonthe‘keydriver’throughalternatechannelslikeEmail,SMS