ENGAGE • Lifestyle • Recommendrelevantlifestylemerchantsandproductstodrivespends CUSTOMERS recommendations Identify relevant merchants, products forevery customerbyleveraging maya.ai tastegraphanduser’sdigital interaction behavior, transaction data Optimize the ‘rank order of preference’ for merchants and products for each individual customer basedoncontext-location, timeofday,dayofweek ENGAGE • Financialproduct • Identify customerswithpropensity totakeupfinancial products(loan,insurance, etc..) CUSTOMERS recommendations Identifycustomerswhohavetakentargetproductwithoutprompting Identify behavior for6monthspriortotakinguptheproduct Matchcustomers in theportfolio whoexhibit similar behavior based onidentified characteristics andrecommendproducts Alternatively, createX-sell models forthevarious products offered andrankordertheoneswithhighpropensityscore
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