RETAIN • Silent Attrition • Identify dropinengagementlevels,triggerstoidentifyrighttimetointervene. Identify CUSTOMERS relevant promotions to win-back customers  Identify customercohortsusing transactional, demographic anddigital interaction data  Identify signals that indicate silent attrition (for e,g, drop in balance, decreasing frequency ofusage, poorapp rating)  LeverageAI/MLmodelslikedecisiontreeto identify customers in eachcohortatrisk ofchurn  Targetwithrelevantofferstowin-backcustomers