ACQUIRE • Taste-led • Identify lifestyle characteristics of profitable wallet customer base to run acquisition CUSTOMERS Acquisition campaigns  Identify thebestcustomersbasisprofitability andofferusage Charlie’s Restaurant  Identify tasteattributes ofsuchcustomers. andBar  Providelistofdemographics,tasteattributesfor SegmentX targeting and list of merchants foracquisition Indicatesaffinity Age:25-30 | Location: Bayfront,Singapore offer Preferences: European cuisine | Bars | Sea-food Facebook/GoogleAdWordscampaignis runonSegment Xwith acquisition offer for Charlie’s Restaurant and Bar ACQUIRE • OrganicReferral • Identify right customers toreferandright incentive forreferral CUSTOMERS  Createclusters basedonNetworksize(L1/2/3),NetworkRangeandStrengthofRelationshipsbyleveraging multiple algorithms -K-Means,AffinityPropagation,HierarchicalClustering(Agglomerative/Divisive), DensityBased(DBSCAN, OPTICS), Distribution Based(GMM)  Identify right set of customers (CustomersgetCustomers)and employees (EmployeegetCustomer)totargetforreferral  Identify lifestyle tastes and recommend relevant offerstoincentivize referral