UNDERSTAND • Customer • Createa360-degreeviewofcustomeracrossdemographics,productholdingand CUSTOMERS genome productusage.  Consolidatedatafrommultiplesourcestogetanintegratedviewofeverycustomer  Createfeatures/derivedvariablestomakeinferences oncustomersbehavior  Createaninteractivedashboardtovisualizecustomerbehaviorandviewrecommended products, interventions Age Balance Transaction Merchant Attribute Income Info s Demo Assets Transaction Location Prod Holding Liabilities Index Usage CUSTOMER Investments Usage Website Channel Product Merchant Up-Sell Cross-Sell Interest nt ATM Branch