ENGAGE • Customer • Empowermerchantswithinsightsoncustomersandenablethemtotargetthose MERCHANTS Targeting specific customers  Identify and target right customer segment totargetformerchantsbyleveraging maya.aitastegraphanduser’sdigitalinteraction behavior,transaction data  Optimize the ‘rank order of preference’ for merchants and products for each individual customer basedoncontext-location, timeofday,dayofweek ENGAGE • Financialproduct • Identify merchantswithpropensity totakeupfinancial products (loan,insurance, etc..) MERCHANTS recommendations  Identifymerchantswhohavetakentargetproductwithoutprompting  Identify behavior for6monthsprior totakinguptheproduct  Matchmerchantsintheportfoliowhoexhibitsimilarbehaviorbased on identified characteristics andrecommendproducts  Alternatively, createX-sell models forthevarious products offered and rankordertheoneswithhighpropensityscore