RETAIN • Silent Attrition • Identify dropinengagementlevels,triggerstoidentifyrighttimetointervene. Identify MERCHANTS relevant promotions to win-back merchants  Identify merchantcohortsusing transactional, demographic anddigital interaction data  Identify signals that indicate silent attrition (for e,g, drop in value, decreasing frequency ofusage, poorapprating)  LeverageAI/MLmodelslikedecisiontreeto identify merchants in eachcohortatrisk ofchurn  Alert area sales/ RMs to potential at-risk merchants  Win-backmerchantsthroughbetter offer/product matching andhighervisibility