UNDERSTAND • Merchant • Createa360-degreeviewofmerchantacrosslocation,operations,inventory,and MERCHANTS genome transactions.  Consolidatedatafrommultiplesourcestogetanenrichedviewofeverymerchant  Merchantsassignedtooneormoregroupsbasedonattributesoflocation,operations,inventory,and transactions.  Categories Inventory  Products  Day, Time Location Transactions  Volume  Value  Avgticket size  Region  City  Postal Code  Latitude,Longitude  #Employees Operations  Years since Inception  Legal Status