Where maya.ai operates across customer lifecycle First 90 Spend Travel Reactivation days activation Current zone of Digital influence Eat Referral/ engagement Category advocacy activation Share Shop of wallet New Silent Acquisition Attrition Lend Insure Save Data: Lack of external data means reliance on Engagement: Fragmented communication leads to demographics and transactions. maya.ai enhances suboptimal impact. We combine multiple channels & use actions with behavioural preferences combined with cases into 1 digital personalised engagement touchpoint. contextual interactions