maya.ai automates multiple, complex, silo-ed manual enterprise processes needed to deliver engaging customer experiences 1 Share Data 2 Ingest Data 3 Clean Data 4 Enrich Data Enterprise Data Crayon Secure Merchant Data Cleaning Enrichment Crayon External data (Taste, (no PII) ISO27001 Cloud & de-duplication influence, context) + Supply Of Offers Enterprise transfers anonymized data via Team of 3-4 analysts Limited external data, if any. SFTP, APIs or Crayon writes data extraction working for weeks to Limited supply of merchants, jobs to pull the data clean 1mn rows offers. Procurement and internal approvals Enterprise Without maya.ai Recommendations shown on Enterprise’s Digital Assets or Crayon’s white labeled Limited iteration and self-learning Data scientists working with Business App/Widget capabilities. Refresh of models happens teams to develop models. infrequently Campaign planning ~5-10 days Email Widget SMS White Labeled Rank ordered Recommendations Algorithm, model self Modeling on internal API http:// App generated optimization Behavioral data 7 View recommendations on 6 Generate and refine the recommendations 5 Run Algos for different use digital channels cases