Process flow – Data Transfer Mechanismswith Crayon Raw data transfer from Enterprise to Crayon Cloud Processed recommendation data transfer from Crayon SFTP • Enterprise can extract data from their DB and Cloud to Enterprise transfer via SFTP Email & SMS • Crayon can deliver batch files via SFTP • Crayon can help automate this Campaigns • Crayon can expose an API that the Enterprise can call from within their environment API • If Enterprise has built an API to transfer data, • Crayon can integrate with the Email and/or Crayon can call it SMS execution engine and pass the data directly to that system Engage App, • One time integration of Widget or API with Integration to • Crayon can integrate with Enterprise’s data Widget & API Enterprise’s digital asset. Data lake lake and pull the data. • Once this is done data exchange will be real- • Enterprise will need to give Crayon time and continuous i.e. no manual permission to access the data lake and write intervention needed after one-time the data extraction jobs integration Integration • Crayon can integrate with the Enterprise’s Integration • Crayon can integrate with the Enterprise’s with event streaming platform and add workflows to with channels streaming platform and add its model topics platform ingest real-time events across transaction such as for real-time event-driven recommendations (Kafka, processing systems and native applications SMTPs, • Enterprise will need to give Crayon Kinesis, etc.) • Enterprise will need to give Crayon execution permission to access the streaming platform permission to access the streaming platform systems and add workflows for integrating model and add workflows for bringing in events topics with real-time events